Moto Guzzi is a famous Italian motorcycle manufacturer and one of the most important brands owned by Piaggio. The company was established in 1921 and even today has an important role in Italy’s motorcycling market and history. Moto Guzzi is more than 90 years old and even if you don’t hear its name too often, you surely find out a lot about its innovations.
Actually, that’s what the company wants its clients to keep in mind about Moto Guzzi. It’s also the way they want to remain in history. The company celebrates its 100 years innovation, originality and creativity through new motorcycles that attract clients who are true originals. Mellisa R. MacCaull, VP marketing, said: “For more than 90 years, Moto Guzzi has designed and crafted innovative, comfortable category-defining motorcycles that attract customers who are true originals – just like their ride of choice.”
On this occasion, a new website will be launched and will include a blog, a section with articles written by motorcycle experts, images of historic Moto Guzzi motorcycles, as well as galleries of user-submitted photos and many contests to attract visitors.
Some of the innovations made by of Moto Guzzi were:
1. CARC – an anti-jacking system that eliminates the abruptness typical of shaft drive systems on acceleration.
2. First DOHC V8 motorcyle engine was introduced in 1955 and it was a 500 cc racing motorcycle fitted and dual overhead camshafts.
3. Rear swingarm suspension which transformed the usability of motorcycles as an everyday and long distance form of transportation.
Guzzi also manufactured many military and racing motorcycles and produced large-wheel scooters and truck-motorcycle hybrids. The Moto Guzzi Museum is another proof that this brand is brilliant and imposed itself in the motorcycle history. The museum is home to different models from the company’s history, engines and also prototypes. It also features a gift shop with clothing, accessories and books.
Watch some images taken from The Moto Guzzi Museum: